About Accruent
Software and Solutions for optimizing all stages of real estate, facilities and asset management, helping people manage physical resources so that they can fulfill the mission of their organization.
My role With Accruent
It was very exciting to be part of such a dynamic & very rapidly growing company. The company's corporate brand & visual identity was ready for a refresh when I joined, so the first task was to set to work on bringing all collateral and sales tools to a clean & consistent point. From there, we were able to grow the marketing & design team to help maintain, manage & evolve the company’s visual identity through a time of incredible growth, numerous acquisitions & an increasing global focus.
Accruent corporate brand & visual identity
Website Art Direction with Boston Interactive
Art Direction, Design & Production on CaseStudy rebrand with video & online mobile web version
UK Facilities Show 2018 display
Project Description:
One of my main responsibilities with Accurent was to help unify and manage the visual identity of the company. One of the main challenges was maintaining brand management for a company with a very dynamic rate of growth through acquisition and organic growth. Some of the main elements addressed were: sales tools (over 150 case studies, brochures, data sheets, white papers, etc.), direction for look & feel of website rebuild, trade show materials, presentations, industry icons & images, email signatures, social media, video & animation, various internal initiatives, etc.
My Role:
Concept Development, Art Direction, Project Management, Layout & Design
Tools:
Illustrator, InDesign, Photoshop, Powerpoint, Aftereffects, etc.
One of my main responsibilities with Accurent was to help unify and manage the visual identity of the company. One of the main challenges was maintaining brand management for a company with a very dynamic rate of growth through acquisition and organic growth. Some of the main elements addressed were: sales tools (over 150 case studies, brochures, data sheets, white papers, etc.), direction for look & feel of website rebuild, trade show materials, presentations, industry icons & images, email signatures, social media, video & animation, various internal initiatives, etc.
My Role:
Concept Development, Art Direction, Project Management, Layout & Design
Tools:
Illustrator, InDesign, Photoshop, Powerpoint, Aftereffects, etc.
Accruent "Marketecture" Illustrations
Telecom
Healthcare
Retail | C-store
Industrial | Manufacturing
Telecom
Education - Higher Education
Public
Education | K-12 (Sports)
Retail - Big Box
Animated Example
Project Description:
The Marketecture project was an initiative to summarize the different service offerings Accruent provides solutions for across various industries. The illustrations were used in various mediums including print, presentation, animation and video.
My Role:
Concept Development, Art Direction (Illustrator: Natalie Socha), Project Management, Layout & Design
Tools:
Illustrator, InDesign, Photoshop, Powerpoint, Aftereffects
The Marketecture project was an initiative to summarize the different service offerings Accruent provides solutions for across various industries. The illustrations were used in various mediums including print, presentation, animation and video.
My Role:
Concept Development, Art Direction (Illustrator: Natalie Socha), Project Management, Layout & Design
Tools:
Illustrator, InDesign, Photoshop, Powerpoint, Aftereffects
Accruent InSights
Project Description:
Insights is Accruent’s annual customer conference. Many materials are created in a unified visual theme including: Program Guide, signage, mobile app, keynote presentations, session presentation templates, etc.
My Role:
Concept Development, Design, Art Direction, Project Management, Layout/Design, Production
Tools:
Illustrator, InDesign, Photoshop, Powerpoint, Aftereffects
Insights is Accruent’s annual customer conference. Many materials are created in a unified visual theme including: Program Guide, signage, mobile app, keynote presentations, session presentation templates, etc.
My Role:
Concept Development, Design, Art Direction, Project Management, Layout/Design, Production
Tools:
Illustrator, InDesign, Photoshop, Powerpoint, Aftereffects
User Forum Customer Conference
Project Description:
User Forum was VFA’s annual conference that was rebranded as an Accruent product/industry focused event after the 2015 acquisition. Many materials were created in a unified visual theme including: Program Guide, signage, mobile app, keynote presentations, session presentation templates, etc.
My Role:
Concept Development, Design, Art Direction, Project Management, Layout/Design, Production
Tools:
Illustrator, InDesign, Photoshop, Powerpoint, Aftereffects
User Forum was VFA’s annual conference that was rebranded as an Accruent product/industry focused event after the 2015 acquisition. Many materials were created in a unified visual theme including: Program Guide, signage, mobile app, keynote presentations, session presentation templates, etc.
My Role:
Concept Development, Design, Art Direction, Project Management, Layout/Design, Production
Tools:
Illustrator, InDesign, Photoshop, Powerpoint, Aftereffects
Efficiency Customer Conference
Project Description:
Efficiency was Verisae’s annual conference that was rebranded as an Accruent event after the 2017 acquisition. Many materials were created in a unified visual theme including: Program Guide, signage, mobile app, keynote presentations, session presentation templates, etc.
My Role:
Concept Development, Design, Art Direction, Project Management, Layout/Design, Production
Tools:
Illustrator, InDesign, Photoshop, Powerpoint, Aftereffects
Team Kick Off event charge up video